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Inspired by the Cannes Film Festival, the annual Cannes Lions International Advertising Festival recognizes creativity in marketing worldwide. Two Bridgestone brand commercials, "Scream" and "Lucky Dog", were chosen as finalists, placing them among the top 10 percent of the more than 4,600 entries from 85 countries in this year's advertising festival. Available video includes the commercials "Scream", "Lucky Dog" and "Obstacle".
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