Wednesday, August 10, 2016

Is That You? | #ChangeTheRhyme


“Chubby Cheeks, Rosy Lips…” – who hasn’t heard this nursery rhyme growing up? However, a closer look makes you wonder if this verse is the first seed of a singular beauty ideal in the minds of young girls. Through this video, we hope to fuel a conversation that challenges the beauty stereotypes society hands down to impressionable young girls. 

 Culture Machine’s lifestyle channel ‘Blush’, continues to ask provocative questions, break the rules of beauty, and challenge the notion of ‘ideal beauty’ with this video ‘Is That You?’


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