“The Race” (45’ and 30’ ads), is a fantastical roller coaster of a ride featuring characters on imaginary mounts, flying at full speed above villages, forests and fields – but also above solar panels, hydroelectric dams, wind farms and nuclear power plants. Shot from start to finish in full 3D, and set to a French song (“Mon truc à plumes” by Zizi Jeanmaire), this exhilarating journey, brilliantly produced and shockingly stopped short by an unexpected scene of everyday life, is the cornerstone of EDF’s upcoming advertising campaign launching on September 17th 2017 on TV, digital media, cinema and social media.
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