Saturday, February 4, 2017


Blaming the victim for being dressed a certain way and inciting violence while the real perpetrators bear no blame. As a fashion brand, AJIO encourages everyone to express themselves fearlessly and confidently through their own personal style – whenever, however and wherever. This Lakme Fashion Week, we add our voice to the conversation for changing beliefs and invite you to do so too because it is #NotWhatIWear that’s to blame for violence, molestation and eve teasing, but how some parts of society think. Leave your comments below with #NotWhatIWear and we will include them in our show at Lakme Fashion Week.

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